Overview
Senior Vice President (Real Estate) Jobs in New York, NY at PURPLE
Title: Senior Vice President (Real Estate)
Company: PURPLE
Location: New York, NY
Application Deadline: 23 May 2025
Department: Lifestyle
Location: PURPLE New York
Description
Position Overview:
We seek a visionary
Senior Vice President of Public Relations
with deep expertise in real estate to lead high-stakes campaigns, drive brand visibility, and position our agency as the go-to partner for the industry’s most ambitious projects. You will oversee a portfolio of top-tier clients, mentor a dynamic team, and craft strategies that blend PR excellence with placemaking impact.
Key Responsibilities
Strategic Leadership
Develop and execute integrated PR/communications strategies for luxury residential, commercial, mixed-use, and urban regeneration projects.
Advise C-suite clients on reputation management, crisis communications, and market positioning.
Partner with placemaking teams to align PR narratives with physical space activation (e.g., launches, cultural programming).
Media & Stakeholder Relations
Cultivate relationships with top-tier real estate, business, and lifestyle media (e.g., The Real Deal, Wall Street Journal, Architectural Digest).
Secure high-impact coverage in print, digital, and broadcast outlets; leverage data-driven insights to measure ROI.
Engage with influencers, policymakers, and community stakeholders to amplify project credibility.
Business Development
Drive agency growth by identifying new opportunities in emerging markets (proptech, ESG-driven developments, adaptive reuse).
Lead pitch development and RFP responses; close contracts with developers, REITs, and institutional investors.
Expand client portfolios by demonstrating expertise in trends like sustainable urbanism, smart cities, and experiential retail.
Team & Client Management
Lead and mentor a team of account directors, strategists, and content creators, fostering a culture of innovation.
Serve as a senior client contact, ensuring seamless delivery of campaigns and exceeding KPIs.
Manage budgets, timelines, and cross-functional collaboration with creative, digital, and placemaking teams.
Crisis & Issues Management
Anticipate and mitigate reputational risks for high-profile developments (e.g., community opposition, regulatory challenges).
Craft rapid-response protocols and messaging for sensitive scenarios.
Skills, Knowledge and Expertise
12+ years in PR/communications, with 8+ years focused on real estate (agency experience preferred).
Proven track record securing coverage in top-tier outlets and managing accounts + budgets.
Rolodex of media, investor, and industry contacts in NYC real estate, national and international markets.
Expertise in ESG/sustainability storytelling, crisis communications, and digital/social strategies.
Strong grasp of urban development trends, zoning policies, and community engagement.
Bachelor’s degree in PR, Communications, or related field.
Why PURPLE?
Lead campaigns for groundbreaking projects that redefine skylines and communities.
Collaborate with a creative, results-driven team in the heart of NYC.
Competitive salary base + performance bonuses), comprehensive benefits, and hybrid flexibility.
